As Vice President of Marketing for The Wharton Club of Southern California, Dan Smith is responsible for all club communications including the newsletter. Dan is an expert creator of profitable online content and retail businesses. He uses creative content, social media and clever branding to connect fans to new products and keep them coming back for more. He has launched successful online businesses within large international companies and as a Kickstarter-funded solo entrepreneur. Dan has substantial expertise as a TV and digital creative executive and can build and grow content studios or web stores from scratch. With his business education (Wharton undergrad ’86, UCLA MBA ’90) and Hollywood executive experience, Dan is a dynamic builder and manager of creative enterprises with strong analytics and financial management expertise. He is the founder of JIMMYCASE.